BA (Hons) in Marketing

BA (Hons) in Marketing 3+0 in Collaboration with Anglia Ruskin University, UK
R/342/6/0145 (A10761) 04/20

This course delivers a good balance between academic and vocational content. It’s about delivering a good grounding in marketing and management theory whilst also preparing you for a successful career. It also cultivates the intellectual capacity to allow you to continue to develop and keep pace with a changing business environment.

Exemptions

Prior to the start of any year of a course (including prior to the start of year 1 at the application stage), a student may request exemption from one or more specific taught modules during the year on the basis of previous qualifications or experience.

Exemptions will only be considered where the relevant course regulations allow for module exemptions to be granted.

Students with relevant Diploma or equivalent qualifications will be exempted from academic year 1 and 2 depending on their qualifications, subjects to approval from the Examination Board.

Assessment

Assessment is through a mix of examination, coursework and essays, plus other oral and activity-based assignments. Coursework includes problem-solving activities, consultancy projects, presentations and individual and group reports.

Awards

Upon successful completion, students will be awarded a Bachelors Degree from the Anglia Ruskin University, UK.

Module

Year 1

  • Introduction to Accounting & Finance
  • Introduction to People, Organisations & Management
  • Analysis for Business
  • Economics for Business & Management
  • Marketing Essentials
  • Academic Skills
  • International Business in Focus

Year 2

  • International Business
  • Enterprise and Entrepreneurial Management
  • Effective Team and Performance Management
  • Consumer Behavior
  • Systems & Operations Management
  • Business to Business Marketing
  • Marketing Communications
  • Business Research Methods

Year 3

  • Strategic Management Analysis
  • International Marketing
  • Sustainable Management Futures
  • Undergraduate Major Project
  • Organizational Change Management
  • Retail Marketing
  • Independent Learning Module

MPU (Compulsory Modules)

  • Hubungan Etnik (Local)
  • TITAS (Local)
  • Bahasa Melayu Komunikasi 2 (International)
  • Pengajian Malaysia 3 (International)
  • Kemahiran Keusahawanan 2
  • Organizational Behavior in Multi-Ethnic Society in Malaysia 2
  • Community Service 2

Module

Year 1

  • Introduction to Accounting & Finance
  • Introduction to People, Organisations & Management
  • Analysis for Business
  • Economics for Business & Management
  • Marketing Essentials
  • Academic Skills
  • International Business in Focus

Year 2

  • International Business
  • Enterprise and Entrepreneurial Management
  • Effective Team and Performance Management
  • Consumer Behavior
  • Systems & Operations Management
  • Business to Business Marketing
  • Marketing Communications
  • Business Research Methods

Year 3

  • Strategic Management Analysis
  • International Marketing
  • Sustainable Management Futures
  • Undergraduate Major Project
  • Organizational Change Management
  • Retail Marketing
  • Independent Learning Module

MPU (Compulsory Modules)

  • Hubungan Etnik (Local)
  • TITAS (Local)
  • Bahasa Melayu Komunikasi 2 (International)
  • Pengajian Malaysia 3 (International)
  • Kemahiran Keusahawanan 2
  • Organizational Behavior in Multi-Ethnic Society in Malaysia 2
  • Community Service 2

Graduates are exceptionally well suited to positions in which business analysis and reflection are applied towards making strategic and operational contributions to the functioning, improvement and renewal of commercial and non-commercial organizations

The broad range of business skills this degree provides means that students will be able to consider a range of career options on graduation.

However, the real value will clearly be gained by those looking to pursue a career in marketing. Graduates can seek employment as:

  • Financial Services Consultant
  • Business Manager
  • Business Consultant
  • Human Resources Manager
  • Human Resource Consultant
  • Marketing Manager
  • Marketing Consultant